What is blue ocean strategy about blue ocean strategy. After reading you will understand the basics of this powerful strategy tool. A blue ocean strategy perforce represents a departure from the status quo, fair process is required to facilitate both strategy making and execution by mobilizing people for the voluntary cooperation needed to execute blue ocean strategy. This 2005 book is aimed at anyone interested in pursuing the authors blue ocean. How to create uncontested market space and make the. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Consider alternatives that customers have for your product. Stream and download audiobooks to your computer, tablet or mobile phone. Blue ocean strategy is the most successful book on business master. This post defines blue ocean strategy and explores a few examples while pointing out the five main risks of pivoting in the search for a rich blue sea without competitors. The concept of blue ocean is based on the idea that the business universe is made up. But its much more common for a blue ocean to be created from within a red.
Namun ternyata, kesuksesan sebuah perusahaan kini tidak lagi diukur dengan memenangi persaingan berdarahdarah di red ocean strategy. Blue ocean strategy is based on over decadelong study of more than 150 strategic moves spanning more than 30 industries over 100 years. Chan kim and renee mauborgne in their bestselling book of the same name. Lebih dari sepuluh tahun strategi ini digagas dan berhasil dipraktikkan oleh banyak perusahaan. Blue ocean strategy and sustainability for strategic management. Is the blue ocean strategy book really a new approach or is. How to create uncontested market space and make the competition irrelevant by w. Chan kim pdf download blue ocean blue ocean shift blue ocean strategie blue ocean shift pdf ocean blue sanded grout blue ocean shift espanol pdf red ocean strategy 15fen finding the blue ocean. Buku ini merupakan sekuel dari mega best seller book blue ocean strategy.
Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. The first part presents key concepts of blue ocean strategy, including value. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Based on a study of 150 strategic moves spanning more than 100 years. Chart a path to creating uncontested market space and winning the future. Companies pursue blue ocean strategies to make competition irrelevant.
The central part of blue ocean strategy is to manage innovation to gain the unique competitive competence by adding to the values for customers and simultaneously lowering the cost for the company. This blog article is a overview of some of the key points of the book by w. Nov 14, 2008 november 14, 2008 comments off on book summary. Then you can start reading kindle books on your smartphone, tablet, or computer no kindle device required. Chan kim and renee mauborgne are professors of strategy at insead and codirectors of the insead blue ocean strategy institute. According to kim alternative appendix figure approach blue ocean strategy build a blue business model buyer group buyer utility buyer utility map called the visual cdi challenge circuses cirque du soleil companys strategy companys value curve competition irrelevant competitors complementors concentrate consider cost innovations create a blue. A global bestseller and one of the best business strategy books available, blue ocean strategy challenges everything you thought you knew about strategic. The new book also articulates our dynamic renewal process, one that helps companies make the creation of blue oceans a repeatable process and helps. The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability.
This business classic is a mustread for anyone who engages in any kind of business from entrepreneurs to corporate ceos. Value innovation strategy competes in an uncontested market space. Study 31 terms blue ocean strategy flashcards quizlet. May 30, 2017 t his month, we read blue ocean strategy by w. They are the authors of blue ocean strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Blue ocean strategy is the most successful book on business. Apr 14, 2014 as malaysia continues its ambitious journey towards becoming an advanced nation by 2020, the government has adopted blue ocean strategy to deliver programs and services to the public that are high. Sep 26, 2016 the strategy canvas provides a highly visual tool to help look at future options. Blue ocean strategy is a collection of wisdom, systematic process and framework which were formulated after extensive management research and studies of companies that exhibit characteristics of certain management principles that help these compa. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. Chan kim and renee mauborgne, develops and explains how to beat the competition by reaching beyond it into new unexplored markets. How to create uncontested market space and enter your mobile number or email address below and well send you a link to download the free kindle app.
Blue ocean strategy adalah strategi menciptakan ruang pasar baru yang belum termanfaatkan. This is a book summary i have written originally as part of the assignment for my harvard innovation and entrepreneurship class. This article explains the blue ocean strategy, developed by w. The first step to creating blue ocean strategy is to find new ideas and redefine markets as theyre commonly understood. A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Blue ocean strategy is one of the bestselling business of the century. How to create uncontested market space and make the competition irrelevant from the worlds largest community of rea. Blue ocean strategy by renee mauborgne blue ocean strategy is a groundbreaking book on opening up uncontested markets.
The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. What other products or services do customers use to achieve the same goal. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Hallo senang bisa kembali bertemu dengan anda dalam sajian business book club. Mauborgne, renee and a great selection of related books, art and collectibles available now at. An introduction to blue ocean strategy mba knowledge base. Blue ocean strategy blue ocean strategy pdf five keys to blue ocean strategy blue ocean strategy 2004 blue ocean strategy expanded edition book summary blue ocean strategy blue ocean strategy book by w. Kim and mauborgne rank in the top 3 management gurus in the.
His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Achieved via the delivery of features that have a highest marginal benefit to customer needs. One is to launch completely new industries, as ebay did with online auctions. Buku blue ocean strategy toko buku online bukukita. Chan kim and renee mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean. Chan kim and renee mauborgne of the blue ocean strategy institute and professors at frances insead business school and cofounders of the value innovation. Blue ocean strategy is a landmark idea founded by w. Dalam sajian kali ini saya menghadirkan ringkasan buku bagus bertajuk blue ocean shift. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Chan kim and renee mauborgne, professors at insead.
Dalam summary ini, saya meringkaskan intisari tentang apa itu blue ocean shift and strategy. Blurbkesuksesan sebuh perusahaan kini tidak lagi diukur dengan memenangi persaingan berdarahdarah di samudra merah, tetapi dengan menciptakan ruang p. How to create uncontested market space and make the competition irrelevant hardcover january 20, 2015. Malaysia national blue ocean strategy nbos youtube. All in all, blue ocean strategy is a book worth reading. Jul 28, 2018 blue ocean strategy provides a systematic approach to break out of the red ocean of severe competition and make the competition irrelevant by reconstructing market boundaries to create a leap in value for both the company and its buyers. Blue ocean strategy blue ocean strategy is a business strategy book published in 2005 by harvard business school publishing corporation in united state of america, it was written by w. It was built on the notion of creating new markets where competition is irrelevant and the opportunity to grow and be profitable is unlimited. Itu sebabnya kini hadir istilah baru yang disebut blue ocean strategy. Blue ocean strategy can be found on amazon blue ocean strategy. It is being published in a recordbreaking 44 languages and is a w.
Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. How to create uncontested market space and make the competition irrelevant audiobook by w. The risks of following a blue ocean strategy the adaptive. Chan kim and renee mauborgne in the indie business book club. Find all the books, read about the author, and more. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. You may or may not agree with the central philosophy, but you will be inspired. Kesuksesan sebuh perusahaan kini tidak lagi diukur dengan memenangi persaingan berdarahdarah di samudra merah, tetapi dengan menciptakan ruang pasar baru yang belum termanfaatkansamudra biru blue ocean strategy. Popular strategic management books showing 150 of 6 blue ocean strategy. Blue ocean strategy book online in sri lanka jumpbook. Whats new in the expanded edition of blue ocean strategy. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year.
Chan kim and renee mauborgne, published by harvard business school press, boston, massachusetts, 2005, isbn 97815996192 blue ocean strategy is a business strategy book, first published on february 3, 2005. It requires the right research, patience and focus. Blue ocean strategy including examples and pdf download. Chan, 97815996192, available at book depository with free delivery worldwide. Wii innovate how nintendo created a new market through the strategic innovation wii. The authors use the metaphor of the blue ocean as a direct contrast to red oceans. How to create uncontested market space and make the competition irrelevant hardcover. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of strategy and international management at insead. A instead of competing in existing industries, blue ocean strategy equips companies with frameworks and analytic tools to create their own blue ocean of.